Developing iOS apps begins with clarity about who the users are, what purpose the app should serve, and which problem needs solving in the initial release. A thorough discovery phase helps define the MVP scope, select the appropriate architecture, and remove features that look impressive in theory but don’t improve real usage.

After the groundwork is laid, attention shifts to interface behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation patterns, robust state management, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.